pacificUV: Artist Of The Month – February/March


January 31, 2012

As a music lover, I am ashamed to admit the following: before this morning I didn’t know who pacificUV were.  Fortunately, and thanks to Breakfast Of Champions, I’ve seen the light because my ears were exposed to “Funny Girl” on my drive to work; whoever says radio sucks (ahem, hipsters) has not listened to this program nor their local indie radio stations and therefore does not know what he or she is talking about….but I digress.  “Funny Girl” reminded me very much of Moenia and Depeche Mode.  When I arrived in the office the first thing I did, and do with any artist who makes an impression on me, was research the band…but don’t tell my boss that.  To  my amazement, I found out pacificUV put out their first album back in the 90s, hence my shame, and their second in 2008 – both to critical acclaim with a couple of EPs thrown into the equation.  Their third album ‘Weekends’, of which “Funny Girl” is from, comes out today.  I listened to ‘Weekends’ over at Bandcamp and it became clear these guys were OIMOS Artist of the Month material, and so here we are.   -Ecos Garcia

PacificUV originally formed in Athens, Georgia then relocated to Portland, Oregon, and now work in both locations.  The band consists of rotating members, but its core is composed of founding members Clay Jordan and Howard Hudson.  Weekends is the band’s latest release.  A concept album that, according to the band, “details the disintegration of a relationship”.

Weekends is like a spontaneous, adventurous, lust-filled, roller coaster romance that flourishes on a Friday night and withers away come Sunday evening.

“Friday Night Dream” opens the album.  An instrumental track that is at first cold with its heart-like pulse until it melts into a gorgeous string arrangement giving way to the dance synth-pop gem “Funny Girl”.  In “Just4kix” pacificUV reveal their aptitude for multi-dimensional songwriting.  It begins like a calm lullaby progressing into the reciting of a revealing love note over fast-paced sounds that eventually unravel and morph into heartaching stridence.  “Ballerina” is pure 80s New Wave done convincingly well in 2012.  The middle of the album is marked by the second of three instrumental tracks, “Saturday Night Dream” – A foggy euphoria with an underlying sense of doom that transitions into a personal favorite, “High”.  Surrounded by fireflies, full of violins, horns, and butterflies in the stomach is “High”.  “Be My Only Shallow Love” is where  things in this relationship go really awry as the singer pleads with his beloved: “Don’t miss me. Be Shallow. Don’t call me. Be callous”.  The lovely and reflective goodbye letter is “Going Home” until peace is made in the third and last of instrumental tracks, “Sunday Night Dream”.  “Unplug Me” is reminiscing months after the fact until you’ve come to your senses and disconnect yourself completely.

Weekends is the kind of relationship that, despite its short life, feels epic, ends up being more meaningful than you expected, and ultimately leaves you forever marked and nostalgic.  Fortunately, and unlike a broken relationship, you can always go back and play Weekends all over again.  Well done pacificUV, well done.

Weekends is available now digitally and physically.  Deluxe and VERY limited (only 70) editions of the album are available here. – Actually only 67 of these remain seeing as how we bought one for ourselves and two to giveaway to you! Enter to win here.

pacificUV: Facebook / Twitter

Ballerina from pacific uv on Vimeo.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s